This piece was made to promote Now Then Sheffield's new app and #PocketPower campaign as part of my Motion Graphics module at university, for which I received a first (90%). The film follows the journey of a £1 coin, investigating where money is spent and what effect this has on the local economy and, by extension, the local environment and larger-scale socio-economic issues.
It was animated using Adobe After Effects, with graphics created using a graphics tablet and Adobe Photoshop. It integrates photography with illustration and combines elements of modern motion graphics with traditional hand-drawn animation to achieve a mixed-media, rustic, and grass-roots feel.
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