As part of my Creative Media Project (CMP) I collaborated with Sheffield Soup, a live crowd-funding organisation, to develop their brand identity and design a new print magazine. As part of this project I forged a new brand identity and then created a full magazine issue, website wireframes and mockups, a promotional video, and a brand guidelines document. The final magazine was designed using Adobe InDesign, with graphics created in Adobe Illustrator and images edited using Adobe Photoshop. The photography featured in the main issue was provided by Sheffield Soup.
Each year there are four Sheffield Soup events (once per quarter), so we decided to release a magazine alongside each event. The covers had to be easily recognisable as a series throughout the year and be easy to replicate in the case of other designers working on the magazine. It also had to be stylish and eye-catching, which is why I designed it so that each issue would have its own colour and texture. The colours are completely unique to each issue while the four textures fluctuate between publications.
This short video was produced to promote Sheffield Soup on social media