I was responsible for the UX and UI design of UEFA’s Euros 2024 virtual event. The goal of the project was to generate excitement around the upcoming UEFA European Football Championship and increase engagement with UEFA’s virtual platform via a fantasy football interview with professional football manager and former player Clarence Seedorf. After making an account and customising their Ready Player Me avatar, players joined the virtual event where they could watch the interview, react via emoji buttons, and explore the studio.